Luke Somasundram

Riot GamesEscape The Undercity

How do you get gaming streamers talking about a TV show premiere?
Turn the show’s press event into a gamified adventure for them to livestream.

Escape The Undercity
A pixel-art character overlooking the Undercity from Arcane, rendered as a game map
Full pixel-art map of the Escape to the Undercity virtual event
Pixel-art character and building sprite sheet for the Undercity experience
Escape to the Undercity campaign recap with streamer reactions and results

Press

Youthopia · Little Black Book

Results

  • Reached 5.2 million fans via the 200 creators who livestreamed the experience to their audiences.

Awards

  • 🏆 WEBBYS: Winner, People’s Voice Winner
  • 🏆 CLIO ENTERTAINMENT: Silver
  • 🏆 RED DOT: Winner