Luke Somasundram

Riot GamesEscape The Undercity

How do you get gaming streamers talking about a TV show premiere?
Turn the show's press event into a gamified adventure for them to livestream.

Escape The Undercity

Press

Youthopia · Little Black Book

Results

  • Over 200 content creators explored the Undercity, streaming their experience to 5.2 million subscribers across YouTube, Facebook, and Twitch

Awards

  • 🏆 WEBBYS: Winner, People's Voice Winner
  • 🏆 CLIO ENTERTAINMENT: Silver
  • 🏆 RED DOT: Winner