I'm a writer and associate creative director based in Singapore. With brilliant collaborators, I've brought virtual fruits into the real world, faked history for a beer, sold insurance with a horror film, made a puffer jacket for the tropics, and hijacked gaming's biggest launch with a side of fries.
When I'm not working, I do improv comedy. Once I wrapped myself in tinfoil for a show about time travel at Singapore's National Gallery. They haven't been in touch since.
Associate Creative Director / BBH Singapore (2024 – Present)
Senior Copywriter / BBH Singapore (2020 – 2024)
Copywriter / BBH Singapore (2018 – 2020)
Copywriter / BLKJ Havas (2017 – 2018)
Copywriter / Publicis Singapore (2016 – 2017)
Junior Copywriter / BBDO Singapore (2015 – 2016)
Press
- "Ingenious" — Fast Company on my work for McDonald's
- "The epitome of cool" — Hypebeast on my work for Tiger Beer
- "Laugh-out-loud funny" — Yahoo!Life's review of my web series
- "Ridiculously hilarious" — SG Magazine on my horror comic
- "An outrage" — Some guy the newspapers quoted, on my 1st ad campaign
- Little Black Book talks to me about risk (not the board game)
- Ranked #11 on Singapore's Most Awarded Creatives 2021
- Esquire Singapore features me in their first-ever fiction special
- DesignBoom covers my AI art project with Nico Tangara
- Shoutout LA picks my brain on happiness and creativity
- An academic paper about a play I wrote
Awards
2026
- Clio Awards / Bronze
- One Show / Bronze
- Spikes Asia / Silver, Bronze, Finalist x5
- Adfest / Silver x4, Bronze x2
2025
- D&AD / Shortlist
- CCA Gong Awards / Gold x2, Silver x3, Bronze
2024
- One Show / Merit x2
- D&AD / Shortlist
- WARC Awards / Gold
- Webby Awards / Nominee
- Spikes Asia / Shortlist x3
- Adfest / Bronze
- ANDY Awards / Shortlist, Regional Shortlist x3
- Campaign SEA's Ad Campaign of the Year / Silver
- CCA Gong Awards / Silver x5
2023
- Shots Award Asia Pacific 2023 / Gold
- CCA Gong Awards / Best of Category, Gold, Silver x8, Bronze x5, Shortlist x6
2022
- Webby Awards / Winner, People's Voice Winner, Honouree
- Clio Entertainment / Gold, Silver x2
- Red Dot Awards / Winner x2
- Asian Academy Creative Award / Winner
- ContentAsia Awards / Nominee
- Asian Television Awards / Nominee
- Top 10 Local Programmes On Channel 5 Among People 4+
2021
- D&AD / Wood Pencil
- One Show / Gold, Bronze x2, Merit x2, Shortlist
- Clio Entertainment / Grand CLIO, Gold
- Clio Sports / Silver x3, Bronze
- Webby Awards / Winner, Honoree x3
- Cannes Lions / Shortlist
- FWA of the Day x3
- ANDY Awards / Gold
- AD STARS / Gold x2, Silver x3, Bronze x5, Crystal
- Caples Awards / Gold x2, Silver x2, Bronze
- The Drum Awards / Winner, Honourable Mention
- The Drum Awards for Experience x2
- Campaign Tech Awards / Winner
- UK Creative Festival Creative Circle Awards / Silver
- CCA Gong Awards / Gold x3, Silver x7, Bronze x5
- Gerety Awards / Silver
- T.O. Webfest / Official Selection
- Pitchfest / 2nd Place
2019
- CCA Gong Awards / Silver x2, Bronze x2, Finalist x2
2018
- AD STARS / Crystal x2
- CCA Gong Awards / Bronze x3
2016
- APAC Effie Awards / Bronze
2015
- CCA Gong Awards / Best in Show, Gold, Silver