Riot GamesHoneyfruit

How do you relaunch a decade-old game for fans who think they’ve seen it all?
Bring a beloved in-game snack to the real world, for them to taste for the first time.

Honeyfruit

Results

  • 4.4 million media impressions
  • 1.7 million social impressions
  • 10,500 Honeyfruits eaten across Asia.

Awards

  • 🏆 D&AD: Wood Pencil
  • 🏆 CLIO ENTERTAINMENT: Grand CLIO
  • 🏆 ONE SHOW: Shortlist, Merit x2
  • 🏆 CCA GONGS: Gold x2, Silver x3
  • 🏆 CAPLES: Bronze
  • 🏆 AD STARS: Silver x2, Bronze x2, Crystal
  • 🏆 THE DRUM: Winner
  • 🏆 GERETY AWARDS: Silver