Luke Somasundram

Tiger BeerSummer Puffer

How do you launch an extra-cold, extra-refreshing beer for Gen Z in tropical Asia?
Launch the first puffer jacket with a beer-powered cooling system.

Summer Puffer
Summer Puffer
Summer Puffer
Tiger Beer Summer Puffer jacket key visual
Summer Puffer jacket detail with beer-powered cooling system
Summer Puffer campaign image at Paris Fashion Week

Awards

  • 🏆 ONE SHOW: Merit x2
  • 🏆 D&AD: Shortlist
  • 🏆 WEBBY: Nominee
  • 🏆 SPIKES ASIA: Shortlist x2
  • 🏆 ADFEST: Bronze
  • 🏆 SABRE Awards: Global
  • 🏆 CCA GONGS: Best of Category, Gold, Silver, Bronze

Press

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