Luke Somasundram

McDonald’sGamiFries

How could McDonald’s hijack the biggest launch in gaming?
With an unofficial, unbranded accessory that let you game with a side of fries.

GamiFries

Press

Fast Company · IGN · The Gamer · PC Mag · Hypebeast · Nerdist · Kotaku · GameRant · Delish · GeekTyrant · Shortlist · adobo Magazine · Designboom · DesignTaxi · Yanko Design · Nintendo Wire · Essential Japan · GameSpot · 9to5Toys · Foodbeast · GadgetMatch · This Is · EmSwizzle · Mrwhosetheboss · Masasit · Digital Trends

Results

  • Over 1.2 billion impressions
  • Over USD $29.9 million earned media
  • +4% lift on fries sales via McDelivery during campaign period

Awards

  • 🏆 CANNES LIONS: Shortlist
  • 🏆 CLIO AWARDS: Bronze
  • 🏆 ONE SHOW: Bronze
  • 🏆 NEW YORK FESTIVALS: Silver, Bronze, Finalist
  • 🏆 SPIKES ASIA: Silver, Bronze, Finalist x5
  • 🏆 GERETY AWARDS: Shortlist x3
  • 🏆 ADFEST: Silver x4, Bronze x2
  • 🏆 CCA GONGS: Gold x2, Silver x3
  • 🏆 MARKETING EXCELLENCE AWARDS: Gold
  • 🏆 MAD STARS: Gold, Silver x2, Crystal
  • 🏆 KIDLAT AWARDS: Grand Kidlat, Gold x3, Bronze x4