Writer. Associate Creative Director. Singapore.

What if gaming came with a side of fries?
GamiFries McDonald’s
What if a video game fruit was real?
Honeyfruit Riot Games
What if there was a puffer for the tropics?
Summer Puffer Tiger Beer
What if a horror film sold insurance?
Trapped Income Insurance
What if the comment section fought a legendary monster?
Battle of Baron Riot Games
What if every running route was an interactive story?
Running Stories BBH Singapore
What if there was chewing gum for the country that banned chewing gum?
Unthinkables BBH Singapore
What if Singapore had a secret history?
Unofficial Official History Tiger Beer
What if the awards game was an actual game?
Metal Combat 4As Singapore
What if your insurance reunited your favourite rock band?
Fallin’ Apart Income Insurance
What if a press event was a playable experience?
Escape The Undercity Riot Games
How do you stress out a stress ball?
Stressed Ball Income Insurance
What’s a refreshing way to visualise refreshment?
Brewed For Your Fire Tiger Beer
What does Thierry Henry watch on TV?
Watch it on a Samsung Samsung