Luke Somasundram

What if gaming came with a side of fries?

GamiFries McDonald’s

Which foldable would Thierry Henry use?

It’s Got To Be Samsung Samsung

What does Thierry Henry watch on TV?

Watch it on a Samsung Samsung

What if a video game fruit was real?

Honeyfruit Riot Games

What if there was a puffer for the tropics?

Summer Puffer Tiger Beer

What if every running route was an interactive story?

Running Stories BBH Singapore

What if a press event was a playable experience?

Escape The Undercity Riot Games

What if the comment section fought a legendary monster?

Battle of Baron Riot Games

What if your insurance reunited your favourite rock band?

Fallin’ Apart Income Insurance

How do you stress out a stress ball?

Stressed Ball Income Insurance

What if a horror film sold insurance?

Trapped Income Insurance

What if Singapore had a secret history?

Unofficial Official History Tiger Beer

What if VALORANT went hyperlocal?

Let Me Explain Riot Games

What if you could solve a mystery from a TV show?

Unlock Your Legends Riot Games

What if Singapore’s food scene had a TikTok Sound?

What Do I Eat First? Singapore Tourism Board

What’s a refreshing way to visualise refreshment?

Brewed For Your Fire Tiger Beer

What if the awards game was an actual game?

Metal Combat 4As Singapore

What if there was chewing gum for the country that banned chewing gum?

Unthinkables BBH Singapore