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Luke Somasundram
Weekdays
Weekends
About
Writer. Associate Creative Director. Singapore.
What if gaming came with a side of fries?
GamiFries
McDonald’s
What if a video game fruit was real?
Honeyfruit
Riot Games
What if there was a puffer for the tropics?
Summer Puffer
Tiger Beer
What if a horror film sold insurance?
Trapped
Income Insurance
What if the comment section fought a legendary monster?
Battle of Baron
Riot Games
What if every running route was an interactive story?
Running Stories
BBH Singapore
What if there was chewing gum for the country that banned chewing gum?
Unthinkables
BBH Singapore
What if Singapore had a secret history?
Unofficial Official History
Tiger Beer
What if the awards game was an actual game?
Metal Combat
4As Singapore
What if your insurance reunited your favourite rock band?
Fallin’ Apart
Income Insurance
What if a press event was a playable experience?
Escape The Undercity
Riot Games
How do you stress out a stress ball?
Stressed Ball
Income Insurance
What’s a refreshing way to visualise refreshment?
Brewed For Your Fire
Tiger Beer
What does Thierry Henry watch on TV?
Watch it on a Samsung
Samsung