Luke Somasundram

Income InsuranceStressed Ball

How do you sell an insurance plan that guarantees your investment?
Show it means less stress for you, and more stress for your now unemployed stress ball.

Stressed Ball
An office worker swallowed up to the neck by a giant yellow stress ball amid a trashed office
A colleague reacting to a coworker trapped inside the giant stress ball
CCTV-style still of a man's head poking out of the giant stress ball in a wrecked office
CCTV-style still of office workers fleeing past a giant yellow stress ball
Income Insurance Gro Cash Plus ad with a man roped to the giant stress ball
Stressed Ball

Press

Muse by Clios · MustShare News · Campaign · Little Black Book · Branding in Asia · Marketing-Interactive · Adobo Magazine · Marketech APAC · Roastbrief

Results

  • +48% YOY sales growth in 2025 vs 2024, versus the market average of 20% YOY.

Awards

  • 🏆 EFFIES SG: Gold, Silver
  • 🏆 EFFIES APAC: Silver