Luke Somasundram

Income InsuranceFallin' Apart
(Feat. The Calling)

How do you remind aging millennials to upgrade their insurance coverage?
Reunite their favourite noughties band for an all-new single about how life can fall apart without protection.

Fallin' Apart
Fallin' Apart
Fallin' Apart

Press

The Straits Times · 8 Days · The New Paper · The Drum · Marketing-Interactive

Results

  • Fallin' Apart helped Income top the charts with 49% growth in its protection business and a 64% increase in YoY customer acquisition

Awards

  • 🏆 CCA GONGS: Silver, Bronze x3
  • 🏆 EFFIES AWARDS SINGAPORE: Silver x2
  • 🏆 SPIKES ASIA: Shortlist