Luke Somasundram

Income InsuranceTrapped

How do you remind travellers that they still need COVID-19 insurance?
Make a horror film about how travelling with COVID is still a nightmare.

Trapped
Trapped horror film still
Trapped horror film still
Trapped horror film still
Trapped horror film still
Trapped — Income Insurance travel horror campaign
Trapped
Trapped

Press

Creative Review · Danamic · CNA · The Drum · Campaign · Creativepool · Campaign Brief Asia · Branding in Asia · Marketing-Interactive · Adobo Magazine

Results

  • 19+ million impressions
  • 61.6% growth in customer base
  • $43.5 million in sales

Awards

  • 🏆 WARC AWARDS: Gold
  • 🏆 WARC EFFECTIVE 100: 100 Most Effective Campaigns of the Year
  • 🏆 CCA GONGS: Silver, Bronze
  • 🏆 EFFIES AWARDS SINGAPORE: Silver, Bronze x2
  • 🏆 CAMPAIGN S.E.A. AD CAMPAIGN OF THE YEAR: Silver