Riot Games: Escape to the Undercity

How do you get gaming streamers talking about a TV show premiere?
By turning a press event into a playable pixel art adventure they could livestream to millions of fans.

Youthopia • Activation Ideas • LBBOnline

🏆 WEBBYS: Winner, People’s Voice Winner
🏆 CLIO ENTERTAINMENT: Silver
🏆 RED DOT: Winner