Fallin’ Apart (FEAT. The Calling)

Most Singaporeans in their 30s are underinsured and need to upgrade their coverage. But this was a message no one in their 30s wants to hear. So, Income Insurance, Singapore’s leading insurer, decided to reunite a band from our audience’s teenage years - to turn our message into an all-new single.

We brought back ‘The Calling’, the band behind Billboard Magazine’s #1 Song of the 2000s, and a band that still gets radio play in Singapore, to create a new single in the style of their classic hits that told the story of how life can fall apart without adequate coverage.

The Straits Times • 8 Days • The New Paper • The Drum • Branding in Asia

🏆 CCA GONGS: Silver, Bronze x3
🏆 EFFIES AWARDS SINGAPORE: Silver x2