I'm a writer and associate creative director based in Singapore. With brilliant collaborators, I've brought virtual fruits into the real world, faked history for a beer, sold insurance with a horror film, made a puffer jacket for the tropics, and hijacked gaming's biggest launch with a side of fries.
When I'm not working, I do improv comedy. Once I wrapped myself in tinfoil for a show about time travel at Singapore's National Gallery. They haven't been in touch since.
Associate Creative Director / BBH Singapore (2024 – Present)
Senior Copywriter / BBH Singapore (2020 – 2024)
Copywriter / BBH Singapore (2018 – 2020)
Copywriter / BLKJ Havas (2017 – 2018)
Copywriter / Publicis Singapore (2016 – 2017)
Junior Copywriter / BBDO Singapore (2015 – 2016)
Press
- "Ingenious" — Fast Company on my work for McDonald's.
- "The epitome of cool" — Hypebeast on my work for Tiger Beer.
- "Laugh-out-loud funny" — Yahoo!Life's review of my web series.
- "Ridiculously hilarious" — SG Magazine on my horror comic.
- "An outrage" — Some guy the newspapers quoted, on my 1st ad campaign.
- Ranked #11 on Singapore's Most Awarded Creatives 2021.
- Esquire Singapore features me in their first-ever fiction special.
- DesignBoom covers my AI art project with Nico Tangara.
- Little Black Book talks to me about risk (not the board game).
- Shoutout LA picks my brain on happiness and creativity.
- An academic paper about a play I wrote.
Awards
2026
- ADFEST / Silver x4, Bronze x2
- Spikes Asia / Silver, Bronze, Finalist x5
2025
- D&AD / Shortlist
- CCA Gong Awards / Gold x2, Silver x3, Bronze
2024
- One Show / Merit x2
- D&AD / Shortlist
- WARC Awards / Gold
- Webby Awards / Nominee
- Spikes Asia / Shortlist x3
- Adfest / Bronze
- ANDY Awards / Shortlist, Regional Shortlist x3
- Campaign SEA's Ad Campaign of the Year / Silver
- CCA Gong Awards / Silver x5
2023
- Shots Award Asia Pacific 2023 / Gold
- CCA Gong Awards / Best of Category
- CCA Gong Awards / Gold
- CCA Gong Awards / Silver x8
- CCA Gong Awards / Bronze x5
- CCA Gong Awards / Shortlist x6
2022
- Webby Awards / Winner
- Webby Awards / People's Voice Winner
- Webby Awards / Honouree
- Clio Entertainment / Gold
- Clio Entertainment / Silver x2
- Red Dot Awards / Winner x2
- Asian Academy Creative Award / Winner
- ContentAsia Awards / Nominee
- Asian Television Awards / Nominee
- Top 10 Local Programmes On Channel 5 Among People 4+
2021
- D&AD / Wood Pencil
- One Show / Gold
- One Show / Bronze x2
- One Show / Merit x2
- One Show / Shortlist
- Clio Entertainment / Grand CLIO
- Clio Entertainment / Gold
- Clio Sports / Silver x3
- Clio Sports / Bronze
- Webby Awards / Winner
- Webby Awards / Honoree x3
- Cannes Lions / Shortlist
- FWA of the Day x3
- ANDY Awards / Gold
- AD STARS / Gold x2
- AD STARS / Silver x3
- AD STARS / Bronze x5
- AD STARS / Crystal
- Caples Awards / Gold x2
- Caples Awards / Silver x2
- Caples Awards / Bronze
- The Drum Awards / Winner
- The Drum Awards / Honourable Mention
- The Drum Awards for Experience x2
- Campaign Tech Awards / Winner
- UK Creative Festival Creative Circle Awards / Silver
- CCA Gong Awards / Gold x3
- CCA Gong Awards / Silver x7
- CCA Gong Awards / Bronze x5
- Gerety Awards / Silver
- T.O. Webfest / Official Selection
- Pitchfest / 2nd Place
2019
- CCA Gong Awards / Silver x2
- CCA Gong Awards / Bronze x2
- CCA Gong Awards / Finalist x2
2018
- AD STARS / Crystal x2
- CCA Gong Awards / Bronze x3
2016
- APAC Effie Awards / Bronze
2015
- CCA Gong Awards / Best in Show
- CCA Gong Awards / Gold
- CCA Gong Awards / Silver