About
Luke Somasundram is a writer, based in Singapore. With brilliant collaborators, he has made virtual fruits real, faked history, sold insurance with a horror film, and made a puffer jacket for the tropics. When he’s not working, Luke performs improv comedy. He’s done shows in Shanghai, Manila, Bengaluru, and all over Singapore. One time he wrapped himself in tinfoil for a show about time travel for Singapore’s National Gallery. They haven’t contacted him since.
Associate Creative Director / BBH Singapore (2024 - Present)
Senior Copywriter / BBH Singapore (2020 - 2024)
Copywriter / BBH Singapore (2018 - 2020)
Copywriter / BLKJ Havas (2017 - 2018)
Copywriter / Publicis Singapore (2016 - 2017)
Junior Copywriter / BBDO Singapore (2015 - 2016)
Press
“The epitome of cool”: Hypebeast on my work for Tiger Beer.
“Laugh-out-loud funny”: Yahoo!Life’s review of my web series.
“Ridiculously hilarious”: SG Magazine on my horror comic.
“An outrage”: Some guy the newspapers quoted, on my 1st ad campaign.
Ranked #11 on Singapore’s Most Awarded Creatives 2021.
Esquire Singapore features me in their first-ever fiction special.
DesignBoom covers my AI art project with Nico Tangara.
Shoutout LA picks my brain on happiness and creativity.
An academic paper about a comedic play I wrote about funerals.
Awards
2024
One Show / Merit x2
D&AD / Shortlist
WARC Awards / Gold
Webby Awards / Nominee
Spikes Asia / Shortlist x3
Adfest / Bronze
ANDY Awards / Shortlist, Regional Shortlist x3
2023
Shots Award Asia Pacific 2023 / Gold
CCA Gong Awards / Best of Category
CCA Gong Awards / Gold
CCA Gong Awards / Silver x8
CCA Gong Awards / Bronze x5
CCA Gong Awards / Shortlist x6
2022
Webby Awards / Winner
Webby Awards / People’s Voice Winner
Webby Awards / Honouree
Clio Entertainment/ Gold
Clio Entertainment/ Silver x2
Red Dot Awards / Winner x2
Asian Academy Creative Award / Winner
ContentAsia Awards / Nominee
Asian Television Awards / Nominee
Top 10 Local Programmes On Channel 5 Among People 4+
2021
D&AD / Wood Pencil
One Show / Gold
One Show / Bronze x2
One Show / Merit x2
One Show / Shortlist
Clio Entertainment/ Grand Clio
Clio Entertainment/ Gold
Clio Sports / Silver x3
Clio Sports / Bronze
Webby Awards / Winner
Webby Awards / Honoree x3
Cannes Lion / Shortlist
FWA of the Day x3
ANDY Awards / Gold
AD STARS / Gold x2
AD STARS / Silver x3
AD STARS / Bronze x5
AD STARS / Crystal
Caples Awards / Gold x2
Caples Awards / Silver x2
Caples Awards / Bronze
The Drum Awards / Winner
The Drum Awards / Honorable Mention
The Drum Awards for Experience x2
Campaign Tech Awards / Winner
UK Creative Festival Creative Circle Awards / Silver
CCA Gong Awards / Gold x3
CCA Gong Awards / Silver x7
CCA Gong Awards / Bronze x5
Gerety Awards 2021 / Silver
T.O. Webfest 2021 / Official Selection
Pitchfest 2021 / 2nd Place
2019
CCA Gong Awards / Silver x2
CCA Gong Awards / Bronze x2
CCA Gong Awards / Finalist x2
2018
AD STARS / Crystal x2
CCA Gong Awards / Bronze x3
2016
APAC Effie Awards / Bronze
2015
CCA Gong Awards / Best in Show
CCA Gong Awards / Gold
CCA Gong Awards / Silver