Summer Puffer
Tiger Beer
How do you hype up an extra-cold, extra-refreshing beer to Gen Z?
Launch a puffer jacket for the summer, with a beer-powered cooling system.
Hypebeast • Hypebae • Mashable • Esquire • DesignBoom • DailyMail • Taxi • CreativeBloq • Trendhunter • Today • Fashion United • Coeval • Bangkok Post • Juice
🏆 ONE SHOW: Merit x2
🏆 D&AD: Shortlist
🏆 WEBBY: Nominee
🏆 SPIKES ASIA: Shortlist x2
🏆 ADFEST: Bronze
🏆 CCA GONGS: Best of Category, Gold, Silver, Bronze
