Riot Games: Honeyfruit

League of Legends is one of the most popular PC games in the world. Fans don't just love to play the game; they love League's rich lore and fantastic world-building.
So, to launch the mobile version of League, we summoned a piece of the game's lore to the real world. This was Honeyfruit — a power-up from the game fans could taste IRL for the first time ever.

IGN • AFK Gaming • Dunia Games • The Drum • Campaign • Activation Ideas

🏆 D&AD: Wood Pencil
🏆 CLIO ENTERTAINMENT: Grand Clio
🏆 ONE SHOW: Shortlist, Merit x2
🏆 CCA GONGS: Gold x2, Silver x3
🏆 CAPLES: Bronze
🏆 ADSTARS: Silver x2, Bronze x2
🏆 THE DRUM: Winner
🏆 GERETY: Silver