Trapped

Income Insurance

How do you remind travellers in post-COVID 2023 that they still need COVID-19 insurance?
With a multi-platform horror experience dramatising how COVID can still turn a dream holiday into a nightmare.

Creative ReviewDanamicCNAThe DrumCampaignCreativepool

🏆 WARC AWARDS: Gold
🏆 WARC EFFECTIVE 100: 100 Most Effective Campaigns of the Year
🏆 CCA GONGS: Silver, Bronze
🏆 EFFIES AWARDS SINGAPORE: Silver, Bronze x2
🏆 CAMPAIGN S.E.A. AD CAMPAIGN OF THE YEAR: Silver

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Battle of Baron