Trapped

How do you remind travellers in “post-COVID” 2023 that they still need COVID-19 insurance?
With a transmedia horror experience that brought the nightmare of catching COVID while travelling to life.

CNA • The Drum • Campaign • Creativepool • Creative Review • Danamic

🏆 WARC AWARDS: Gold
🏆 CCA GONGS: Silver, Bronze
🏆 EFFIES AWARDS SINGAPORE: Silver, Bronze x2
🏆 CAMPAIGN S.E.A. AD CAMPAIGN OF THE YEAR: Silver