Income Insurance: Trapped

How do you remind travellers in post-COVID 2023 that they still need COVID-19 insurance?
With a multi-platform horror experience dramatising how COVID can still turn a dream holiday into a nightmare.

Creative Review • Danamic • CNA • The Drum • Campaign • Creativepool

🏆 WARC AWARDS: Gold
🏆 CCA GONGS: Silver, Bronze
🏆 EFFIES AWARDS SINGAPORE: Silver, Bronze x2
🏆 CAMPAIGN S.E.A. AD CAMPAIGN OF THE YEAR: Silver